Ben Marsden

• Implemented a personalisation project for a global sporting retailer that utilised artificial intelligence to adapt content to customer’s unique behaviour
• Assisted a political party to streamline the workload of the media team by providing automated online and social media monitoring and real time alerts on key areas of interest
• Assisted a multinational IT company to create a unique user experience to help achieve its online objectives
• Supported a global winemaking and distribution business to improve its understanding of its customers’ behaviour and sentiment across more than thirty brands.

Ben has over four years of experience working with private and public sector clients, with specialist experience in media intelligence and eCommerce. He combines skills in digital strategy, product design, and analysis to help clients become more customer-centric. Ben has managed projects across Australia, Europe, and North America to help clients achieve strategic objectives. He has a passion for behavioural science and decision analysis, having recently completed a Master of Applied Psychology and Economic Behaviour in the UK.

Ben loves travelling, sport and reading. He is also too emotionally invested in the Carlton Football Club.