Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.
Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.
Our consultants blend qualitative and quantitative research, co-design methods and contemporary thinking on technology to design world-class products, services and experiences. And we don't stop there – we also support our clients to implement and evaluate new designs.
Customer experience measurement lets organisations systematically measure customer sentiment and experience, providing insights and informing strategies to improve service. Our consultants take a broad and rigorous approach to customer experience measurement. We also develop strategies to improve customers’ service experience and define measures to track success.
To create digital products like websites and applications, human-centred design ensures that the right content, features and functionality are presented in the right place, time and way to provide optimum user experiences, effortless interaction, and ultimately, business benefit. Our consultants design user-centred digital products, including websites and apps.
User research uses qualitative and quantitative methods to discover users’ needs, understand their behaviours and develop empathy to better address their requirements. Our consultants conduct in-depth customer and user research – alongside understanding organisational context, capability and innovation appetite – to improve products and services.
Service design is a method for improving or creating a service around the needs and experiences of users to deliver customer and organisational benefits. Our consultants use human-centred design to reimagine services and support implementation.
OUR APPROACH
From agile sprints to human-centred design, universities are taking a fresh approach
Most organisations are seeking continuous improvement to their strategies and operations – and universities are no exception. We have worked with several universities to drive change through human-centred design.
Thinking big on the design of the UK higher education system
If we could design a contemporary higher education system, the system today wouldn’t be our starting point. So what would you do if you could start again?
