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Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

We blend qualitative and quantitative research, co-design methods and contemporary thinking on technology to design world-class products, services and experiences. And we don't stop there – we also support our clients to implement and evaluate new designs.

Our work includes

Customer experience strategy and measurement 

Customer experience measurement lets organisations systematically measure customer sentiment and experience, providing insights and informing strategies to improve service. Nous takes a broad and rigorous approach to customer experience measurement. We also develop strategies to improve customers’ service experience and define measures to track success.  

Digital product design 

To create digital products like websites and applications, human-centred design ensures that the right content, features and functionality are presented in the right place, time and way to provide optimum user experiences, effortless interaction, and ultimately, business benefit. Nous designs user-centred digital products, including websites and apps.

User research insights 

User research uses qualitative and quantitative methods to discover users’ needs, understand their behaviours and develop empathy to better address their requirements. Nous conducts in-depth customer and user research – alongside understanding organisational context, capability and innovation appetite – to improve products and services.

Service design and implementation 

Service design is a method for improving or creating a service around the needs and experiences of users to deliver customer and organisational benefits. Nous uses human-centred design to reimagine services and support implementation. 

OUR APPROACH

How we approach human-centred design

INSIGHTS
Participants in an agile sprint workshop

From agile sprints to human-centred design, universities are taking a fresh approach

Most organisations are seeking continuous improvement to their strategies and operations – and universities are no exception. We have worked with several universities to drive change through human-centred design.

Three university students sitting at a study table

Thinking big on the design of the UK higher education system

If we could design a contemporary higher education system, the system today wouldn’t be our starting point. So what would you do if you could start again?

OUR WORK
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