Daniel Cragg

Director

Daniel is a Director and Global Higher Education Leader at Nous. He is an expert in strategy and implementation.

Having more than 15 years of experience working in the private and public sectors, he brings extensive experience advising organisations across Australia and Canada on their strategic and operational challenges.

Influential work

Led multiple universities in transformative projects across key functional areas, including faculties, IT, HR, finance, facilities management, marketing, shared services, and student services, by leading operating model design to improve efficiency and alignment with strategic objectives
Led market assessments and established strategic priorities for universities to enhance Transnational Education (TNE) and onshore recruitment in international markets, analysing regulatory contexts, operating models, and product positioning to align with overarching university strategies
Developed comprehensive digital strategies for clients, setting out a clear vision, priority initiatives with associated costed roadmap to support strategic objectives and address key pain points, followed by organisational design and operating model development to implement the strategies effectively
Developed an online education strategy (across both B2C and B2B markets) and operating model for a university after a thorough market analysis, identifying growth opportunities in online learning and engaging senior stakeholders in setting a vision, market prioritisation, and target development
Managed the development of a business case to divest a major Department of Health WA asset and replace this with more contemporary service delivery model
Undertook the operating model review of a large Federal Department, with the new model seeing an almost 15 per cent jump in customer satisfaction and 61 per cent drop in process time

Outside of Nous

Prior to joining Nous, Daniel provided financial and market analysis services across the property, mining, and IT sectors, focusing on asset valuation in Vancouver and Perth. He holds a Bachelor of Commerce and a Master of Finance from Curtin University.