Design

How do you design person-centred products, services, experiences, and solutions?

Human-centred design is a creative and evidence-based approach to solving problems that considers and centres the perspectives of the people an organisation serves, its staff, and other stakeholders. We consider these perspectives central to understanding the present and imagining the future. Human-centred design can be applied across sectors and contexts.

We work closely with you and your customers to co-design and implement inclusive, fit-for-purpose, and evidence-based solutions. We intelligently blend qualitative and quantitative research with collaborative methods, such as co-design, to help you connect with your audience and staff in new ways.

We design innovative, world-class products and services that support your success and reinforce your vision. We also assist in implementing and evaluating designs and embedding cultures of continuous improvement that draw on customer insights.

Our consulting services include

  • User research insights

    User research combines qualitative and quantitative methods to understand user needs and behaviours, uncover insights, and identify where to focus problem-solving efforts. We conduct user research – alongside understanding your organisation’s context, capability and innovation appetite – to ensure a human-centred approach to product and service design.

  • Service design

    Service design is a multidisciplinary approach to creating or improving service experiences that meet customer needs and deliver organisational benefits. We guide organisations to transform their service experience and delivery through innovation, process optimisation, and using enabling technologies. We support organisations to manage change, build capability and implement sustainable solutions.

  • Digital design

    Digital design is the creation or optimisation of digital experiences and interfaces, like websites, mobile applications or chatbots. We place user needs, behaviours, and preferences at the forefront of the digital design process. We create intuitive, accessible and user-friendly digital experiences that are iteratively improved through user testing and feedback.

  • Co-design

    Co-design facilitators guide participants to collaborate and align on the development of a solution or outcome, whether that be a new strategy, service or policy. We create safe and inclusive environments where people with lived and living experience have equity alongside subject and sector experts. This ensures solutions and outcomes reflect the needs and preferences of all who benefit or are impacted.

User research insights

User research combines qualitative and quantitative methods to understand user needs and behaviours, uncover insights, and identify where to focus problem-solving efforts. We conduct user research – alongside understanding your organisation’s context, capability and innovation appetite – to ensure a human-centred approach to product and service design.

Service design

Service design is a multidisciplinary approach to creating or improving service experiences that meet customer needs and deliver organisational benefits. We guide organisations to transform their service experience and delivery through innovation, process optimisation, and using enabling technologies. We support organisations to manage change, build capability and implement sustainable solutions.

Digital design

Digital design is the creation or optimisation of digital experiences and interfaces, like websites, mobile applications or chatbots. We place user needs, behaviours, and preferences at the forefront of the digital design process. We create intuitive, accessible and user-friendly digital experiences that are iteratively improved through user testing and feedback.

Co-design

Co-design facilitators guide participants to collaborate and align on the development of a solution or outcome, whether that be a new strategy, service or policy. We create safe and inclusive environments where people with lived and living experience have equity alongside subject and sector experts. This ensures solutions and outcomes reflect the needs and preferences of all who benefit or are impacted.

OUR APPROACH

How we approach human-centred design

OUR TEAM

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What our clients say