Prior to joining Nous, Madison worked as the Community Manager at the Upside Foundation, where she navigated the organization through a period of uncertainty following the Executive Director’s resignation. To address a three-year decline in member registration, she led the redesign of the external engagement strategy to increase the number of members. Through analysis, she identified the value of sharing the stories of current members and their partner charities. Madison also spearheaded a blog series – accompanied by partnering media assets – which she presented to the charity board. These efforts resulted in Upside’s most successful new member registration in the last three years.
Madison holds a Bachelor of Arts (Honours in business administration) from Ivey Business School and a Bachelor of Health Science (Honours) from Western University.
Madison enjoys trying new foods and travelling. She completed a semester in the UK, where she visited more than 30 cities.