Trisha Santhanam

• Conducted research to identify Melbourne multicultural communities’ city-related needs, informing opportunities for the city council to better understand and engage its communities
• Led co-design and testing of ways to redesign the planning permit application process as part of a wider system reform, working with the state government, councils and engaging planners, applicants, citizens and community groups
• Managed and led research to understand the current category experience and to design an innovative new experience for a financial institution’s new direct digital product
• Shaped a major Australian loyalty program’s membership experience by researching and mapping current and future experiences, informing designs and supporting development of new products and features
• Led the design and analysis of member segmentation for a large loyalty program, forming the basis of a customer-focused organisational strategy.

Trisha's experience prior to Nous spans a decade at renowned digital and creative agencies. Based in Singapore, she shaped and led customer experience and digital projects for global and Fortune 500 brands. After moving to Melbourne in 2018, she continued to design experiences and services for established Australian brands.

Trisha holds a Bachelor of Business Administration from National University of Singapore and has completed an RMIT Future Skills course in Design Thinking for Innovation.

In her downtime, if not travelling, Trisha is most likely to be found curled up with a book and a coffee, out on a walk somewhere in nature, or practising or teaching yoga.