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Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

Our consultants blend qualitative and quantitative research, co-design methods and contemporary thinking on technology to design world-class products, services and experiences. And we don't stop there – we also support our clients to implement and evaluate new designs.

Our work includes

Customer experience strategy and measurement 

Customer experience measurement lets organizations systematically measure customer sentiment and experience, providing insights and informing strategies to improve service. Our consultants take a broad and rigorous approach to customer experience measurement. We also develop strategies to improve customers’ service experience and define measures to track success.  

Digital product design 

To create digital products like websites and applications, human-centered design ensures that the right content, features and functionality are presented in the right place, time and way to provide optimum user experiences, effortless interaction, and ultimately, business benefit. Our consultants design user-centered digital products, including websites and apps.

User research insights 

User research uses qualitative and quantitative methods to discover users’ needs, understand their behaviors and develop empathy to better address their requirements. Our consultants conduct in-depth customer and user research – alongside understanding organizational context, capability and innovation appetite – to improve products and services.

Service design and implementation 

Service design is a method for improving or creating a service around the needs and experiences of users to deliver customer and organizational benefits. Our consultants use human-centered design to reimagine services and support implementation. 

OUR APPROACH

How we approach human-centered design

INSIGHTS
Human-centered design in action

How universities are driving change through HCD

Most organizations are seeking continuous improvement to their strategies and operations – and universities are no exception. We have worked with several universities to drive change through human-centred design.

University students in graduation gowns and hats

Inside Queen’s University’s alumni relations revolution

In this episode of NousCast we head inside Canada’s Queen’s University, which had bold ambitions for the way it connected with the hundreds of thousands of alumni listed in its database. 

OUR WORK

Streamlining regulation for Victorian small businesses

We worked with local councils to find ways to make it quick and easy to open a small business in Victoria without compromising public safety.

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Nous’ Child Link journey maps win 2021 Good Design Award

Nous Group’s use of human-centred design to transform the sharing of information to enhance child wellbeing and safety has won a 2021 Good Design Award.

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