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Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

Design

Human-centred design also known as design thinking, is a comprehensive approach to problem solving. We use design research to inform the design of products, services and experiences that are functional, simple and intuitive for people to use.

We blend qualitative and quantitative research, co-design methods and contemporary thinking on technology to design world-class products, services and experiences. And we don't stop there – we also support our clients to implement and evaluate new designs.

Our work includes

Customer experience strategy and measurement 

Customer experience measurement lets organizations systematically measure customer sentiment and experience, providing insights and informing strategies to improve service. Nous takes a broad and rigorous approach to customer experience measurement. We also develop strategies to improve customers’ service experience and define measures to track success.  

Digital product design 

To create digital products like websites and applications, human-centered design ensures that the right content, features and functionality are presented in the right place, time and way to provide optimum user experiences, effortless interaction, and ultimately, business benefit. Nous designs user-centered digital products, including websites and apps.

User research insights 

User research uses qualitative and quantitative methods to discover users’ needs, understand their behaviors and develop empathy to better address their requirements. Nous conducts in-depth customer and user research – alongside understanding organizational context, capability and innovation appetite – to improve products and services.

Service design and implementation 

Service design is a method for improving or creating a service around the needs and experiences of users to deliver customer and organizational benefits. Nous uses human-centered design to reimagine services and support implementation. 

OUR APPROACH

How we approach human-centred design

INSIGHTS
Human-centered design in action

From agile sprints to human-centered design, universities are taking a fresh approach

Most organizations are seeking continuous improvement to their strategies and operations – and universities are no exception. We have worked with several universities to drive change through human-centred design.

Four people in small focus group

How human-centred design can transform government service delivery

Governments across the world are turning to human-centred design to solve some of their toughest challenges and drive quantifiable benefits for citizens and stakeholders.

OUR WORK

Streamlining regulation for Victorian small businesses

We worked with local councils to find ways to make it quick and easy to open a small business in Victoria without compromising public safety.

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Nous’ Child Link journey maps win 2021 Good Design Award

Nous Group’s use of human-centred design to transform the sharing of information to enhance child wellbeing and safety has won a 2021 Good Design Award.

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