Melody Appleton

Consultant

Melody combines analytical, creative, and interpersonal skills to solve complex client problems.

Drawing on her background in finance and marketing, she excels at turning data and research into clear and actionable insights. She is a collaborative problem-solver, with a strong interest in driving strategy and organisational performance for clients.

Influential work

Developed content strategies and performance reports across various social media channels, increasing engagement and brand visibility using targeted audience insights
Worked within a team at a global investment bank to access acquisition targets through financial modeling and market research, providing key data for senior review
Created an end-to-end marketing plan for an at-home fitness platform, incorporating customer research and digital trends analysis to drive brand growth
Managed budgeting, forecasting and financial reporting as Treasurer of a student-run agency to ensure sustainable operations and support leadership decisions
Spearheaded the planning and promotion of workshops and networking events for a student-run agency, coordinating logistics with cross-functional teams and creating promotional materials to drive attendance and engagement

Outside of Nous

Before joining Nous, Melody built a versatile foundation through internships in marketing, communications, and finance. She has directly contributed to projects involving financial analysis, market research, content creation, and stakeholder engagement in both commercial and not-for-profit organisations. Additionally, during her time at university, Melody held leadership roles within student organisations and participated in national consulting and marketing competitions.