Stella Zhang

Senior Consultant

Stella combines a strong analytical and creative mindset with a genuine passion for driving client growth.

With a professional background primarily in retail and consumer goods, she has cultivated a strong client-centric approach. Her expertise spans strategy development, digital product management, and customer strategy design, enabling her to deliver innovative, tailored solutions that drive meaningful outcomes.

Influential work

Supported the development of a Retail Group's future loyalty program/approach, undertaking current state analysis, competitor benchmarking, and commercial viability assessment
Engaged in the development of the customer strategy for a multi-brand business, focusing on customer segmentation, and behaviour and preference analysis
Conducted in-depth analysis and extensive market research on the future of the food and beverage industry, including evaluating key market players, performing competitor analysis, and identifying emerging macro trends
Developed workshop materials, and participated in facilitating strategy workshops for business units of an organisation, focusing on long-term initiative planning and sizing
Participated in developing the investment memorandum for a PropTech start-up for its Series A funding

Outside of Nous

Before joining Nous, Stella worked as a Strategy Associate at Endeavour Group, where she contributed to strategy projects, annual strategy planning workshops, and the preparation of materials for senior stakeholder conferences. Prior to graduation, she also gained experience as an intern at a search fund company and a local consulting firm focused on supporting start-up growth.